Long before anyone thought to put the words “green” and “science” in the same sentence, Antipodes skincare founder and CEO, Elizabeth Barbalich, set out to create scientific skincare that did just that. The seed of an idea flourished into a trailblazing Scientific Green Beauty brand. Antipodes® unites premium New Zealand ingredients with scientific validation. The result: high-tech natural skincare that is certified organic, vegan, and vegetarian. It’s a green beauty ethos that has won global fans, celebrity devotees, and numerous awards. But lofty heights come from humble beginnings.
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- Grace Gentle Cream Cleanser & Makeup Remover
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- Avocado Pear Nourishing Night Cream
A Need For Natural Skincare
It started with a need that wasn’t being met. Antipodes® founder and CEO, Elizabeth Barbalich, was searching for natural skincare that offered the same benefits as conventional brands. The catch: it had to use pure New Zealand ingredients that were independently and scientifically validated. “I wanted to prove that our scientists’ break-through research could produce New Zealand skincare that was kinder to skin and the planet,” says Elizabeth. “As well, it needed to be results-driven and raise the bar when improving the appearance and health of skin”.
Science and nature are woven into the fabric of Elizabeth’s life. Growing up on the sprawling Canterbury plains of New Zealand’s rugged South Island, she excelled at science and math. Before embarking on an MBA, the mother of three studied for a science degree. After graduating, she won a competitive role with a US-based international surgical corporation. Elizabeth trained in New York with the company, which was pioneering technology for keyhole surgery.
The sole representative for New Zealand and Australia, Elizabeth trained surgeons and registrars to use the specialist equipment. It was through this work that she learned firsthand the power of innovation. During her eight years with the company, Elizabeth was twice named the top salesperson (Asia Pacific) for a new product launch. Her stint with the organization taught her valuable lessons she would later bring to her New Zealand skincare brand: the importance of innovation, creativity, and robust scientific validation.
From an early age, Elizabeth had an interest in health, wellness, and nature. She was inspired to adopt a natural lifestyle thanks to her husband, Zoran. “My husband developed a real interest in natural health. He introduced our family to lifestyle choices such as raw juices, supplements, and alternative medicines. Back then, even with three children under four, I felt healthy and energized.” Two of those children (all grown up) now work in the scientific skincare business, making it a family affair.
A Gap In the Market
Armed with a background in science, an in-depth understanding of product formulations, and a passion for natural health, the next step was obvious. Elizabeth set out to tie it all together into clean, green, pro science skincare. “I scoured the world for a hydrating product for my own skin. I couldn’t find natural skincare that performed as well as conventional brands,” she says. “I saw the need for a cool, avant-garde niche brand that elevated natural skincare to the next level.”
Developing Antipodes Skincare
In a bid to fully understand the complexities of skincare, Elizabeth took time to perfect formulations. She then enlisted the help of a cosmetic chemist and French perfumier to help take the Antipodes skincare range to market.
Pro Science Skincare
Devotees immediately gravitated towards the brand thanks to scientifically validated formulations with impressive results. Contributing to these results are impressive New Zealand ingredients. Antioxidant-rich compounds such as Vinanza® Grape, found in Hosanna H2O Intensive Skin-Plumping Serum, are shown to contain the highest levels of polyphenols of any grape in the world. Nourishing creams such as Avocado Pear Nourishing Night Cream are clinically proven to reduce skin dryness.
By combining her twin loves of skincare science and nature, Elizabeth created a cutting-edge brand. A brand that’s not only good for your skin and better for the planet, but also gets results.
Science Meets Spirituality
Hallelujah. Baptise. Grace. Divine. It’s no accident that you’ll find these poetic names on Antipodes skincare products. It’s a nod to Elizabeth’s upbringing as the daughter of a Presbyterian Minister. But most importantly, New Zealand nature is spiritual in its own right: ethereal, breath-taking, and otherworldly. Elizabeth wanted to bring that feeling to the New Zealand skincare brand – the emotion that can only be felt when immersed in nature’s strength and grace. Although Elizabeth has traded the Canterbury plains for the vibrant city life of Wellington (New Zealand’s capital city, where Antipodes® HQ is based), nature continues to deliver divine inspiration.
Results-driven Formulations From Nature
“Daily work for me at Antipodes®, even fifteen years after launch, is still a drive for continuous improvement in every area of the business,” says Elizabeth. A trial product can take up to 18 months of research and development. Products are sent back to the drawing board if they don’t measure up to the scientific efficacy that Elizabeth seeks. “We are unrelenting in delivering the highest performance skincare we can produce, and we never compromise on quality.”